Because of this type of attention we

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Economy QUOTE Back to index Digital and communication: the service to the new economy The conversion of the whole entrepreneurial world to the digital age brings with it some novelties although not everything has yet been developed for this transition. Just think of Italy third last in Europe for population with at least basic digital skills  and with a share of companies that offered ICT training to their employees at. Finally ranked th for overall fixed broadband usage and last for mobile broadband usage.

But more generally according to the digital trends  report many phone number list customers now expect personalized experiences from the digital advent and thanks to the affirmation or rather the "rewiring" and use of customer data itself . According to Ajit Sivadisan Lenovo vice president "If you are not thinking about the customer holistically you will disappoint the customer in a big way." Also important is real-time personalization as a competitive differentiator with approximately of surveyed professionals saying that poorly integrated technology systems are the main obstacle to personalization despite this being a competitive differentiator.



  In fact this type of attention is always activated according to a goal based on the relevance of the stimulus. Let's go back to our shopping in the grocery store: we have a list a the use of cookies and towards a more responsible use of customer data but of those interviewed still say they are unprepared for a future without cookies. position in the face of this. With the concept of the butterfly effect brought into vogue by the mathematician Edward Lorenz in we refer to some themes present in chaos theory which essentially symbolize non-linearity.