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Main industry In response to government policy, in 2020, plans have been adjusted to suit the COVID-19 situation, ready to welcome events in the New Normal era, which aims to encourage organizers to organize events. TCEB has created the Exhibition New Norm project to help revive and encourage organizers of international exhibitions in Thailand. To stimulate the domestic economy and enhance the potential to hold international exhibitions in Thailand according to safe measures. Covers all event formats Both holding events in a normal format (Face to Face) and organizing events in a normal format combined with online (Hybrid Exhibition). For 2021, TCEB plans to support 58 international trade fairs, divided into 44 original events. jobs and 14 new jobs, all related to the smart electronics industry defense industry digital industry Integrated medical industry and the biofuel and biochemical industries.

Which is expected to generate circulating income of 23,000 million baht 1608797591180 Promoting the international exhibition industry will operate under 5 main strategies, consisting of 1. Asia Centric focuses on increasing the number Phone Number List of participants. More events from the Asian region, both in online and offline formats, along with event support packages for exhibitors (Exhibitors), organizers (Organizers) and attendees (Visitors) in Asian countries. Including various special benefits From trade show organizers, exhibitors, and attendees from this country. To maintain the center of the international trade fair industry in Asia. 2. Bring new trade fairs. and promote exhibitions International conferences or festivals with similar work characteristics Organized at the same time (Attract new shows + Clustering Events) focusing on increasing the number of attendees.



Promote the expansion of events into areas in various regions that have potential (Driving Opportunities to Regions), such as Thai projects. Land Log-in Event that draws work into the EEC area 4. Collaborate with government agencies Push to organize large events in various departments. (Collaborating with Government) to create One Ministry One Expo and encourage the government sector to recognize the importance of international trade fairs. By supporting organizing or promoting conferences or competitions within international trade fairs under the same industry. To increase knowledge and raise the importance of international trade fairs. 5. Use innovation and new technology. To increase the experience for attendees through online channels (Innovation & Technology to Drive Trade Shows), focusing on increasing business opportunities. and spread the network even more. This will help increase. and shopkeepers In addition, the use of innovation and technology also helps reduce contact for normally held events. Mr. Sanchai Numbunnam, Deputy Managing Director of Informa Markets Thailand, said that Informa Markets brings Modern technology has come to promote organizing trade shows in the new normal era.