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Advantage of this to share the most relevant information about your business and your brand. Know that you dont have to use the exact same description on every social profile but you should keep it similar and use the same keywords. You want consistency in how you market your brand to fans and a social media profile isnt any different. In a nutshell a great social media bio Explains who you are and what you do. Shares your personality. Targets your niche audience with specific keywords. Advertisement.

Location Matters As we mentioned before location is crucial for small business owners targeting a local audience. If you havent included it in your social media profile yet youre doing yourself a giant disservice. Some social media networks like X formerly Twitter dont allow for much information by way of location. Some like Country Email List Facebook allow you to include your address your phone number and even your exact location on the map. You should fill out all the relevant fields especially if youve got a Aphysical location and want people to come to your brickandmortar business like Racine Danish Kringles does on their Facebook page Racine Danish Kringles makes use of all location fields on its Facebook page.





If youre not a brick and mortar but still want to target your local audience then including your city and state is advisable without giving away your actual address. For those social media networks that allow you to enter your contact information include your preferred way of contact be it an email or a phone number. Learn More About Professional Social Media Strategies  ways you can effectively use your social media account for professional purposes Check out these free resources right here at Envato Tuts. How to Use Social Media for Small Business Beginners Guide Brenda Barron Feb Best Performing Social Media Post Types And How to Use Them.