Frequently asked questions What

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Contact us now! We look forward to working together!  is an Empathy Map? An empathy map is a method for understanding the emotional situation of your customers. The focus is on questions of perception, behavior, emotions and thoughts. What are the benefits of an empathy map? The Empathy Map is particularly advantageous in agile projects: you gain important insights for empathetic customer orientation within one meeting and require significantly less time than with other methods.

With our free checklist you can create your Phone Number List own buyer persona quickly and in a structured manner. Click here and address potential customers more specifically! TABLE OF CONTENTS The structure of the empathy map The Empathy Map was developed by Dave Gray, the author of the book Gamestorming, and is used to understand the emotional motivations of your users. For this purpose, the focus is on the sensory perception of your customers.



You record observations of what your customers do, think and feel. The Empathy Map also consists of six fields in which you record the results of your considerations. These fields are divided into the following categories: Think/Feel See Hear Act Gain (profit, needs) Pain (problems, challenge) Empathy map What does the target customer think and feel? The feelings and thoughts of your customers play an important role; This is where empathy is required.