The more important the Metaverse becomes

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interests and find themselves in the Wandering their proposals uncontrollably among numerous opportunities, never finding a precise path. How to deal with these two risks? Our solution comes from sociological research and a new marketing strategy: keep the rudder on the line. Precisely because the Metaverse risks offering everything but security, brands that make security and identity their primary focus may be the only ones able to successfully navigate it. Instant results, first experiments, users' initial knowledge of the Metaverse don't matter: sooner or later

everyone is looking for security, reliability and answers. In fact, the only thing users never fail to do is their needs: they are definitely looking for something. The more Job Function Email Database confusing their searches, the better the results for brands with companies with strong identities and solid reliability. So let us equip ourselves to represent that security. Watch out for the acronym NFT (Non-Fungible Token) that will soon be everywhere. In short, it's an attempt to register ownership of an intangible commodity to be sold in the Metaverse. In fact, because life in the



Metaverse will be so immersive, many big names are stepping up to build a giant virtual marketplace where they can buy intangible goods and services. This is no joke or fantasy! Let's think about how tech giants have confidently approached the world of cryptocurrencies in recent years, and the value of applications developed by individual programmers, who then become part of programming giants. This is a qualitative leap, with unimaginable consequences: the more important the Metaverse becomes in our lives, the greater the value of the NFTs available within it. We cannot think of them as products reserved for giants living in the