SEO: 2 common mistakes

mnnuman29@

In this article, I will talk about 2 SEO errors that I regularly encounter, either during my meetings or when analyzing the sites of my clients' or prospects' competitors. I will immediately point out to my detractors that I am not a technical SEO specialist. I never was, I don't present myself as such and I don't pretend to be one. The technical experts are in my team, and, with the figures to back it up, they do a good job. My role, for my clients, is to understand SEO, what it can bring them and then to define the best strategy, which will be executed brilliantly by the technicians with very concrete objectives: that the pages created are referenced on keywords chosen by the client based on our recommendations.
  
It is not up to the client to choose alone the queries on which to position themselves. Thanks to Big Data Email Data tools , I can know better than any of my clients how their online market is segmented and how demand for their products or services is expressed. The feeling, the “wet finger”, the direction of the wind, the “buzzwords”, in this matter, don’t work. that these created pages generate traffic on the client's site (we are not necessarily looking for more traffic, but better, more targeted traffic). Which implies that the pages we create are part of the 5.7% of pages created which appear in the first 10 results of Google ( only 5.7% of published pages are positioned in the first 10 results on at least 1 query ). that these visits convert. It's good to advise your clients to become media, but not all of my clients have a media business model and they seek above all to make themselves visible to consumers or buyers who need their products or services.



These 2 errors, which I see quite often, are rather the result of a lack of knowledge of how SEO works. They are based on 2 notions: competition on the one hand and expertise on the other. First mistake: Competition in SEO The notion of SEO competition is subject to several erroneous interpretations, coming, I think, from the fact that we approach the notion of competition in SEO, as we approach competition in everyday language. This means that we see the SEO competition: or from the angle of the number of results offered by Google on a query (SEO: 425 million results / Google SEO: 18 million results / there is therefore more competition to position yourself on SEO than on Google SEO). Or from the perspective of cost per click (CPC) for advertising.