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Handle objections, increase trust and loyalty of theaudience; increase traffic to the site (you can place a link inside theanswer). Read more about how Yandex.Q will help business in the article .Yandex.Services This service will be useful to companies that provide services.Here you can create a profile, enable promotion and demonstrate your offer to awide audience. Yandex.Services is a good source of orders. In addition, you canget an additional place in the search results: the site snippet displays briefinformation about the performers. Details on how to register and start workingon Yandex.Services are described in this article . Google services will bringno less benefit to the site owner. Google Search Console.

Earch-console Essentially, this is a Western analogue of the last database Yandex.Webmaster service with a similar set of functions. It allows you to lookat the state of the site through the eyes of the Google search engine, managepage indexing, analyze external link mass and traffic from search, work withmobile optimization, identify crawling errors by a search robot, etc. Werecommend using Google Search Console if you plan to promote your resource inGoogle organic search. How to add a site, undergo verification and work withreports is described in detail in the guide . Google Analytics Google'sstatistics counter is a very powerful and functional analytics system,surpassing in its capabilities all known counters, including Yandex.

With it you can analyze: user behavior on website pages;popularity of the resource on social networks; success of advertisingcampaigns; volume and sources of traffic; conversion and event data; the natureof the target audience (demographics, interests, etc.) and other importantindicators. Traffic sources in Google Analytics The service allows you to buildcustom reports and group data according to your criteria. We recommendinstalling this counter along with Metrica to receive more statistical data andconduct detailed analytics of the site’s performance. How to install GoogleAnalytics is described here , and how to switch to the new GA4 analytics systemis described here .