Cheaper than paid advertising With features like audience targeting

Kinley

Paid advertising on search engines and social media seems like a marketer’s dream. However, during a downturn, investing time in achieving organic search engine rankings may have a better ROI than paid advertising. Nearly two-thirds (62%) of businesses investing in SEO rely on in-house staff to manage their SEO strategy, with 77% of in-house staff managing SEO alongside other responsibilities.

Most small businesses don't hire experts to manage their SEO, which suggests they can still implement effective strategies by training in-house team members. SEO is Easy to Learn You don’t have to be a europe mobile number list marketing expert or a website developer to learn SEO. Some of the most effective SEO strategies are easy to learn and implement. The majority of small businesses (53%) have only started investing in SEO in the past 3 years. SEO is an important long-term investment for small businesses. Here are 4 strategies small businesses can implement now to improve their SEO over time. Strategy One: Research and Target Keywords Keyword research can help businesses understand what searchers are looking for and optimize their website to appear in the best search results for their market. Most small businesses (70%) who invest in SEO use keyword research and targeting.



Small businesses using SEO conduct keyword research and targeting According to SEO company Moz, keyword research is the process of researching and identifying the words and phrases consumers use to search for specific results. Little Barn Apothecary SERP People searching for "Little Barn Apothecary" on Google will find the company's website and its social media pages at the top of the search results. This makes the company reliable and trustworthy. Conducting basic keyword research on relevant search terms, including your company name, lays the foundation for a long-term SEO strategy. Strategy 2: Optimize your website for local search results Google search engine results vary based on location.