When the use of chatbots provides

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When the use of chatbots provides a good user experience Although there are cases of failures and problems generated by the poor configuration and use of chatbots, this well-implemented strategy can generate efficient results and help in the operational success of the teams, being useful in various ways. This is the case of Georgia State University , which used chatbots with the goal of reducing a problem known as “summer melt,” where students are accepted to study, but do not attend classes. The chatbot was created at the institution with the objective of guiding students through the necessary processes for the first day of class, helping them overcome the obstacles and challenges of this first stage.

So the university made a chatbot available to answer thousands Loan Phone Number List of student questions and the result was a 22% reduction in “summer melt” and an increase of 324 students served on the first day of the new semester compared to past year. Another interesting example is Bank of America's chatbot , which analyzes customer data about their investments and generates reports that help them make decisions. However, on the other side of the coin… But, as we mentioned at the beginning of this topic, not everything is rosy; If chatbots are used incorrectly they can cause many problems for your company, as was the case with the “ Luda Lee” bot created by Facebook .



The chatbot attracted attention for its speaking style and attracted 750,000 users and conducted 70 million conversations in total on Facebook. However, after a few weeks on air, he made homophobic and offensive comments about disability and shared users' personal data. The company is being sued by about 400 people. How to implement the chatbot effectively in the operation of a company? So that you do not fall into a trap, as happened with Facebook, we have separated 3 important tips that can help you have a positive result with the use of chatbots in your company. Take note! 1. Define the purpose of the bot and map the message flow The most successful chatbots are those that add constant value to the user and provide the answer to what they are looking for.