How to write content adapted to mobiles and tablets?

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What is the Mobile First Index? Good writing practices on smartphones and tablets Write for Mobile First and maximize your conversions In the age of Mobile First, it is imperative to apply good writing practices to create content adapted to smartphones and tablets. What is the Mobile First Index? How to write this content optimized for the mobile SERP? The GDA team reveals the whole story and its little editorial secrets to you. What is the Mobile First Index? From computer website to mobile website The Mobile First Index (or MFI) corresponds to the mode of indexing web pages to which Google crawlers (indexing robots) are switching. Historically, Google indexes websites according to criteria related to computer search. Since the appearance of smartphones and the explosion of mobile web browsing, web design has had to adapt to offer sites in the appropriate format (this is notably the arrival of responsive design).

In 2015, web browsing on mobile devices (smartphones, tablets) became the majority compared to desktop browsing . However, Google initially retained its initial indexing system. So when a mobile user typed a query on the search engine, Google offered them a page of search results Bosnia and Herzegovina Mobile Number List classified according to criteria optimized for computers. Only then, if a mobile version of the site was available, was it offered to the smartphone user . Considering the ever-increasing share of searches carried out on the mobile web, Google has decided to change its approach. This is why since July 1, 2019, all new sites have been managed with the Mobile First Index.



Concretely, this means that today, it is the mobile version of a website which is considered standard and taken into account in the natural referencing criteria. Adaptations are then made when it is detected that an Internet user is browsing from a computer in order to offer them an adapted version. According to a study carried out by Hootsuite and We Are Social, 82% of French people use their mobile (smartphone or tablet) to connect to the Internet. This is why the move to Mobile First Index is so important. Please note, however, that not all of the websites have yet been switched to the Mobile First index, but are gradually being switched to the Mobile First index. What does MFI change for the SEO optimization of my website?

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