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The pitch. Important note Dont limit yourself to guest posts. With very highauthority sites like many of these you may want to explore becoming a columnist. Pitching a column may be even easier than pitching a guest post as it suggests that you are interested in a longterm relationship which may be of greater interest to the target site. In addition explore whether or not the sites in question do interviews of experts on different topics. This could be another way to get your foot in the door.

Step Line up your experts Having a legitimate expert writing for you is a crucial part of any pitch. Successful Europe Cell Phone Number List offsite content marketing requires you to get placement on some of the top sites covering your market. You wont succeed at this unless you have someone creating content for you that really knows their stuff. Its great if the subject matter expert SME is you or someone working for you. This makes pitching your expertise easier. However if no one inside your business has the time you can rent contract the expertise.




Either way make sure your author is a legit SME. If you need to rent your SME there are many ways to go about identifying someone. Here are some potential approaches to use Search the sites you identified that accept guest posts and find out who is writing them. .com is pretty effective for this. Search related hashtags on Twitter such as landscaping and gardening to see whos sharing related content. Try other Google search queries such as landscaping design articles or landscaping books and identify the authors. Search Amazon directly for landscaping and gardening books. You get the idea. Once you have identified a bunch of people you have to start figuring out who might be a potential author for you. Keep in mind that youll need to pay them to write on your behalf and youll have to help them line up.