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Especially because the changing economic climate may mean that the employees we thank now may be the ones we seek out again for their unique abilities in a few months. Employer brand authenticity is especially important in times of market instability. The winners will be those who are more than just slogans in job ads Grant Thornton Accounting Firm It is an indisputable fact that the epidemic has accelerated the digital transformation of enterprises.

The World Bank estimates that in the near future digitization will mean that last database many existing occupations will be successfully replaced by digital machines and algorithms. The use of artificial intelligence will also increase significantly. Digital competencies are among the most in demand on the labor market. That doesn't mean they're the only ones that matter. The demand for capabilities they lack will increase as machines take over daily tasks.



They work according to algorithms but they are weak or not at all good at finding and understanding meaning. Currently, and probably for a long time to come, people make original observations that often form the basis for good decisions. In addition, machines lack social intelligence. So the need for critical thinking and especially the typically human ability to adapt and improvise will increase. It has become clear today that these features are.