n't despair. In most Estonian companies, their primary target group is

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Before you start sucking out thoughts from the piano, it's worth asking yourself, why are you creating content in the first place? I leave aside writers, artists, and hobby writers and focus on consumer writing that aims to influence the reader's opinion about their company or organization. content marketing how to create content Let's start with what you want yourself. Sales and turnover are the metrics that are closest to most companies' hearts. So we should create content that helps influence the target group to make a purchase decision. Who are you writing to? An important question emerged from the above. Who is the person you want to influence with your immortal prose? Most likely, the company you work for has target groups that should be the buyers of the products and services you sell. These groups should be described

and so you can easily create texts that speak to this specific reader. Phone Number List  Some examples of representatives of target groups with possible products that the company could offer them: Marketing specialist for a medium-sized company - website usability analysis A mother with two children - a bicycle for a 10-year-old boy Family man, two children, house - needs a new car 35-44 year old man - looking for a new suit Use the convenient tool to create a pna All of these are examples of target groups whose interests and preferences require information in order to create content that will influence them. If you don't have these descriptions, don't despair. In most Estonian companies, their primary target group is not clearly described. First, put together a description of the target group yourself. With this, you are already ahead of 90% of other companies.



Especially strong marketers, but don't rely on your own opinion. This often tends to be wrong. They interview representatives of the target group and find out what really interests them. Almost no one does this in real life. Be special, do something extraordinary. Once you know what your target audience wants, just give it to them! To create good content, you don't need to know more than what the reader wants to read. You have to ask them to find out! If we have come to one side with the wishes of the target group, then everything is very nice, but... we are dealing with a company that should sell something. We don't produce this really popular content to win the next Pullizer award, we produce it to get the reader to buy something from us. This purchase doesn't have to happen right away, but it has to happen or you're a failed content marketer. So the next important question: What do you want the reader to do? In the most general sense,