Title: The Role of Trademarks in Franchising [Print This Page] Author: wobiv Time: 2024-10-9 18:26 Title: The Role of Trademarks in Franchising Trademarks play a central role in franchising by allowing franchisees to use a brand’s identity while operating their own business. A expert trademark registration agency is essential for maintaining consistency and brand recognition across franchise locations. Trademark protection ensures that the franchisor retains control over the brand and prevents unauthorized use by competitors or franchisees.
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